10 Best Empty Eyeshadow Palettes Wholesale for Your Makeup Business

Finding the right products for your makeup business can be a daunting task, especially when it comes to offering customizable options for your customers. One of the most requested items in the beauty industry is the empty eyeshadow palette. Empty eyeshadow palettes wholesale can offer a unique opportunity for businesses to cater to diverse customer needs, while also maximizing profitability. Here, we’ll explore the 10 best options in the market, based on industry expert opinions.

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1. Z Palette

According to makeup artist and influencer, Maya J, Z Palette is a favorite for its versatility. “These palettes allow the freedom to mix and match shades, perfectly catering to personal preferences,” she says. They're lightweight and come in various sizes, suitable for any makeup line.

2. Make Up For Ever Custom Palette

Beauty brand consultant, Jamie Taylor, advocates for the Make Up For Ever Custom Palette because of its professional quality. “These palettes are a great choice for those who want a high-end feel in their offerings. The customizable aspect meets the demands of a discerning clientele,” she notes.

3. Colourpop Empty Palettes

According to beauty blogger Emma Rivera, Colourpop’s empty palettes are both stylish and functional. “The price point is great and they come in fun designs, which appeals to younger audiences,” she explains, making them an excellent option for brands targeting a younger demographic.

4. Refillable Eyeshadow Palette by Tarte

Industry expert, Linda Berg, emphasizes sustainability in the beauty industry. “Tarte’s refillable palettes allow businesses to promote eco-conscious choices, which is increasingly important to consumers today,” she shares. The ability to refill makes them both economical and eco-friendly.

5. MAC Pro Palette

Professional makeup artist, Robert James, highlights the MAC Pro Palette for its strong reputation among professionals. “MAC has a longstanding history of producing reliable products, and their empty palettes are no exception. They are robust and offer a sleek design,” he advises.

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6. Morphe Array Palette

According to social media strategist, Carla Moore, the Morphe Array Palette is highly regarded for its affordability. “The popular Morphe brand has a loyal following, and their empty palettes provide a great canvas for creating trendy looks,” she suggests. This option is perfect for budget-conscious businesses.

7. Build Your Own Palette by Too Faced

Angela White, a renowned beauty entrepreneur, recommends the Build Your Own Palette by Too Faced. “These palettes are not only adorable in design, but the quality is top-notch. A great choice for brands wanting to offer a blend of aesthetics and functionality,” she advises.

8. Beauty Bay Empty Palettes

Beauty retailer expert, Steve Price, believes the Beauty Bay Empty Palettes are an unsung hero. “They offer ample space for a variety of shades and are perfect for brands looking to include a larger selection of colors,” he states, making these palettes a compelling choice for larger collections.

9. BH Cosmetics Custom Palettes

Fashion stylist and makeup guru, Lisa Yang, acknowledges BH Cosmetics for their vibrant options. “Their palettes are colorful and appealing, drawing in younger consumers looking for fun and trendy styles,” she comments, which keeps the brand dynamic and fresh.

10. Jumbo Palette by Misslyn

Finally, expert makeup educator, David Cruz, recommends the Jumbo Palette by Misslyn for its sheer size. “For brands that want to make a statement, these large palettes can hold numerous shades, offering enhanced versatility,” he explains. This is ideal for businesses aiming for expansive color ranges.

When choosing the right empty eyeshadow palettes wholesale for your makeup business, consider factors like quality, design, and the preferences of your target market. By offering the best palettes available, you'll not only meet customer demands but also stand out in a competitive industry. Remember, investing in the right products is key to your business's success in the beauty world.