Your Position: Home - Packaging Bags - 7 Steps to Designing the Perfect Branded Reusable Bag
We all know recycling helps the world. That little triangle of arrows is a common sight in our everyday lives, from the grocery store to the curbside recycling bin. Increasingly, you can find products either made with post-consumer materials or even better products that replace disposable items, making recycling unnecessary in the first place.
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And if those items can promote your business at the same time? Even better.
Enter the branded reusable bag, which not only helps save the Earth, it gets your logo out into the world. Now you can connect with customers, leverage the power of the brand and bring more people into your business with an affordable product that will generate thousands of impressions in its lifetime.
Obviously, thats a great deal but where do you begin?
At your service. Heres our quick-start guide to creating the perfect branded bag. Not only will it match your businesss purpose and serve your audience, but it will also do so with aesthetic aplomb for months or years to come. Lets get started.
First things first: What kind of material do you want to use? Some businesses benefit from strong, sturdy, environmentally friendly unbleached cotton. Think providers of clothing, swimsuits, antiques or even pet supplies. Your cotton or canvas bag will give your customer lots of use, long after the purchase is made.
On the other hand, a green goods company will want to play up the environmentally-conscious angle. In that case, youll benefit from a recycled bag made from post-consumer plastic, gathered from old water bottles. Keeping that plastic out of the landfill in the ocean is a huge service to society and Mother Earth, and broadcasts your do-goodery far and wide.
Run a deli? Wholesale insulated bags are obviously the right choice.
Obviously, your business will dictate what kind of bag works best for you, so start there. If you run a beverage shop, take a look at the reusable wine bags. Breweries, vintners, juice companies, kombucha peddlers, iced tea aficionados and other companies that use tall bottles can benefit from keeping 1-, 2-, 4- or 6-bottle bags on hand.
When youre first starting out, though, its best to keep your order minimal so you can experiment.
Begin with a single bag style and go from there. If your customers tend to order lots of product at one time, maybe opt for a 6-bottle wine style bag option. On the other hand, if youre a high-end winery that usually sees a purchase or two at a time, a bag crafted for a single bottle is probably your best bet.
Other companies will have other needs, so check out our bags specifically made for grocery stores or trade shows.
Color time! Most likely you already have a branded palette, courtesy of your designer. If you dont, you can take your cue from store signage, tags, brochures or the website. If you dont have any of those, well, you might want to tackle that first even a simple free website can give your business the brand direction you need to select the right colors and aesthetic for your bag choice.
If you do have a brand palette already, great! That will make things very easy for you, because now all you have to do is decide on a background color, then customize your logos hues to fit it.
If your branding collateral contains multiple logos, nows the time to choose the right one for your bag. This often depends on the shape and type of the bag itself. For instance, a single-bottle beverage carrier does best with a rounded logo that takes up most of the width of the bag.
On the other hand, you can get away with a stylized business name that runs across the front of the bag and is significantly longer than it is wide, on a larger bag, such as this typical grocery style.
In addition to the type of logo youll use, you should also consider colors. Do you want a wacky logo in a range of shades? In that case, choose a very neutral bag background, such as black or unbleached canvas. If youd like a brighter-colored background, then consider logos in black, navy or white, so they stand out crisply.
Before you decide on which branded bag company to go with, its important you get the right help. Some bag companies are a DIY affair, so you have to make all the hard choices yourself. If youre new to bag marketing, however, opt for a company that will hold your hand all the way through. That way, you have a much better chance of getting what you want and need.
Remember, before you hit that final approve button, to proof your artwork carefully. You dont want to end up holding the bag on a product that isnt exactly what you want.
Ordering the correct number of bags is critical, but dont expect to nail it right out of the gate. It will take you a few weeks or months to see how many bags you sell/give away. You should also give yourself a bit to learn how to match up the ordering cycle with how often you run out of bags. Soon enough, youll learn to time everything right.
For now, buy enough bags that you wont immediately burn through them especially if you have an event coming up but not so many that youll be stuck with a bunch of old inventory if you dont end up using them. The goal is to give yourself flexibility, and this is the best way to do it.
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Most people forget this step. They think just because they design a great bag, it will automatically put itself out into the world and start marketing up a storm. That, unfortunately, is untrue. Unless you take the time to develop a marketing plan, your bag will likely languish in obscurity. Questions to ask yourself once youre done designing include:
The answers to these questions will help ensure that your bag not only promotes your brand, but it also does so to maximum effect.
Want to learn more about creating the custom reusable grocery bag of your dreams one that will look good, improve your credibility and get you business? Get in touch with us here at ReuseThisBag, and our team will help you get started. Dont wait to call 1-877-334- or ask for a free quote today.
Is your company looking for promotional products that help to enhance your brand image and are environmentally friendly? Then promotional products made from RPET can let your customers know about your companys commitment to sustainability.
Weve seen it on reusable shopping bags or backpacks: This product is made from recycled water bottles! Or have seen recycled logos like the one pictured above and the names RPET, REPET or REPETE. These terms all refer to materials made from recycled PET plastic.
Water bottles can be made into fabric? That sounds incredible, doesnt it?
Is the process sustainable? What are the benefits of buying products made from RPET? Lets find out together.
Lets start by understanding what PET is. This is an abbreviation for the term polyethylene terephthalate, which is a polymer of ethylene glycol and terephthalic acid. PET is the most common type of plastic resin.
RPET stands for recycled polyethylene terephthalate. It is a material that can be collected from used plastic bottles whether carbonated drinks, fruit juices or bottled water.
Once recycled, the plastic bottles are sorted and cleaned, crushed into small flakes and then heated to the melting point in a factory to extract the hot material to make yarn, which can then be used to make other new textiles.
Among the waste generated by the food industry are thousands of tons of plastic water bottles. These plastic bottles have become a major source of marine pollution. We are depleting and polluting our planet and we need to work harder to take care of our homes. We need to rethink how we use our precious resources.
Therefore, plastic waste recycling is of great importance to protect the planets environment.
RPET fabrics are used in clothing, bags, furniture or decoration, which gives new life to plastic bottles. RPET fabrics are also 100% recyclable!
Once the waste bottles have been collected at the recycling facility, the conversion process of the waste into fabric begins.
RPET promotional products are a great choice for those looking to be environmentally friendly because they are made from post-consumer plastic bottles. This means that RPET products can be recycled and reused, helping to reduce the amount of waste produced each year. In addition, RPET promotional products are more affordable than other eco-friendly options like bamboo or recycled paper. RPET items should also be used in conjunction with other forms of marketing, such as online ads or social media posts, to reach their full potential in terms of promoting your business or event. With proper care, RPET promotional products can be a great way to promote your business or event and help the environment at the same time.
There are many different types of RPET promotional products available, including bags, hats, water bottles, and more. RPET promotional products can be used to promote any type of business or event, and they are a great choice for those looking to reduce their environmental impact. RPET promotional products are also more affordable than other eco-friendly options like bamboo or recycled paper.
In order to make the most of your RPET promotional products, it is important to use them in the right way. RPET promotional products should always be used in conjunction with other forms of marketing, such as online ads or social media posts. Additionally, branded RPET items should be given out at events or used as part of a giveaway campaign.
RPET promotional products are made of recycled plastic, which can make them a more expensive option for businesses looking for promotional products. However, RPET products are also more durable and long-lasting than many other types of promotional products, making them a wise investment in the long run. RPET products can help your business promote its commitment to environmental responsibility, while also providing a high-quality product that customers will love.
If you want your RPET promotional products to last longer, it is important to take care of them properly. RPET items should not be exposed to direct sunlight or extreme temperatures, and they should be cleaned regularly. With proper care, RPET promotional products can be a great way to promote your business or event and help the environment at the same time.
RPET promotional products are a great way to promote your business and help the environment at the same time. RPET is made from recycled materials, making it an earth-friendly choice for those looking for a durable and long-lasting promotional product. Airscape Textile supplies RPET bags, let us help you choose the perfect RPET bag for your next marketing campaign!
Are you interested in learning more about Rpet Shopping Bag? Contact us today to secure an expert consultation!
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