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DFSK is a renowned brand in the automotive industry, offering a wide range of innovative products and services. Established in 2003, DFSK has garnered over 3 million users worldwide and achieved an impressive sales record of over 400,000 units in 2017 alone. It's a joint venture between Dongfeng Motor Corporation and Seres Group.
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Fengon (or DFSK Glory for foreign markets) formerly known as Dongfeng Fengguang (东风风光), is the sub-brand of Seres that produces passenger vehicles. Established in 2008, Fengon brand targets at affordable compact MPVs and SUVs. It used to be a joint-venture brand with Dengfeng Group but was fully acquired by Seres Group in 2022. The Fengon brand began to replace the former Dongfeng logo and replaced it with its own Fengon logo in models after the acquisition.
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The DFSK is a brand of Seres that produces light commercial vehicles. Currently available products include:
Sokon C37
Sokon K07S
Sokon K07/K17
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Sokon New K07
Sokon V29
Sokon V07S
Sokon V27 Cargo
Sokon V22 Crew Cab
Sokon V21
Sokon V21 (2013)
Chinese brand DFSK is set to start selling a seven-seat budget SUV in the UK this year, "targeted at the business and municipal sectors".
Named the Glory 580, it was revealed in its homeland back in 2016 under the Fengguang banner. It's built in China and Indonesia and will be imported by Dorset-based company Sokon Automotive, which claims to be in the process of "building a small professional network of respected dealers across Britain".
The SUV features a 145bhp turbocharged 1.5-litre four-cylinder petrol engine that drives the front wheels through a CVT automatic gearbox. Official economy is 38.0mpg, with NEDC-correlated CO2 emissions of 222g/km.
At 4680mm long, 1715mm high and 1845mm wide, the Glory 580 is a similar size to the Volvo XC60. However, it's set to be priced from £23,369 on-the-road, making it one of the cheapest seven-seaters on the UK market.
DFSK is operated jointly by Dongfeng – one of China's 'big three' car makers – and Chongqing Sokon Industry Group. It primarily focuses on small vans and trucks, some of which have previously been sold in the UK.
Three DFSK light commerical vehicle models, one electric, are planned to be sold here by Sokon Automotive.
Chongqing Sokon Industry Group also presides over Seres, a US-based electric car start-up that recently revealed to Autocar that it's searching for a UK manufacturing partner.
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