New exhibition displays might be cost-prohibitive for some companies in these times of reduced spending and low consumer confidence. However, with the following tips to reduce display costs, your exhibit can succeed at a much lower cost than other marketers are currently spending.
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Many costs and fees that include shipping, booth space, equipment acquisition, furniture costs, and graphics can turn a cost-effective and well-proven marketing strategy into a costly predicament.
Investing in new exhibition displays and exhibiting in trade shows can become a budget-busting endeavor for hasty marketers. If you don&#;t currently have a trade show budget , make sure to get one, so you can find discount trade show displays and control your trade show costs.
These discount trade show displays can be retrofitted with custom trade show graphics and signage to make them &#;floor-ready&#; in a fraction of the time required for new designs, helping to trim your trade show display costs
Designing a booth from scratch can quickly add up; however, previously owned booths can be found at a much lower price than their new counterparts. Some trade show supplies stores offer high quality used trade show displays in excellent condition and upgrade-ready.
Using rental exhibition displays eliminates several costs, including construction costs and post-show storage fees. Cash-strapped companies looking to make a dent in their market should consider renting a display stand for an affordable trade show presence.
A simple way to effectively utilize discount trade show displays is to consider renting instead of buying. Companies that have no desire to participate in trade shows regularly have little reason to buy their exhibits. If a company has no plans to appear in future events, the cost of renting is substantially less and more practical than the expense of purchasing new exhibition displays.
These expenses are passed down to trade show exhibitors as higher shipping costs and higher drayage costs for display deliveries. Opting for trade show supplies made of lightweight materials will reduce the load cost, and the money saved can practically pay for the exhibit.
Choosing visually appealing exhibition displays can bring more visitors in your direction&#;along with more shipping costs. Rising gas prices are trickling down into the trade show industry and most other industries, and transportation costs are increasing as a result.
Popup displays or hybrid exhibits using fabric graphics install easily and quickly and are often low weight designs. Beause of their lighter weights and ease of use, these are effectively discount trade show displays that can be assembled with little or no tools, making setup hassle-free and cost-effective. The latest models primarily use tension fabric graphics, which are very lightweight, easily folded and packed, and even machine washable!
Modular exhibits are disassembled and reduced to small parts, which are then packed into small shipping containers. These exhibition display types effectively reduce handling fees and shipping costs, with the adaptability to fit any exhibit space.
Invest in Retractable Banner Stands
Trade show banners are not just easy to store; they can also be reused for many trade shows and even routine business presentations without requiring extensive modifications. Banner stands that can accommodate various banner sizes will prove to be cost-cutters as they can be reused&#;even after choosing a different design and graphics.
By investing a small amount more in quality trade show banners, they will endure the rigors of numerous trade show events while remaining intact. There are even banner stands that can be joined together to create full back walls, bent to form turns and different shapes &#; see the video below for an example of a brand new popup trade show banner called The Twist.
Using these tips, controlling trade show booth costs can be achieved without sacrificing your exhibit's quality. Keeping costs in check reduces your booth staff's stress and allows them to focus on winning customers over instead of being preoccupied with budget issues.
As more companies are looking to do more with less these days, your exhibition displays will lead by example. For more tips, check out our article on cutting trade show costs.
Trade Show Objectives
When it comes to your trade show costs, you also need to determine what your trade show objectives ultimately are. What are you looking to achieve with your exhibit display? How much exhibit space will you need? What kind of exhibit display is best for reaching your objectives?
How many trade show staff members will you need to employ? What promotional items and other promotional material will you need?
Once you answer these questions, you can find your objective and better plan your trade show budget.
Estimating the Budget
When creating your trade show budget, make sure to separate your expenses into different categories before punching them into your trade show cost calculator.
- Add up all your exhibit related costs
- Determine service costs
- Include all promotional costs
- Add up your staffing costs
Take the amount you plan to spend on your exhibit space and then multiply that number by three. This will help you determine a rough estimate for your trade show budget. Once you have this, you can then go back to the tips and advice in this article to help you cut trade show display costs down to fit within your estimated budget.
A Breakdown of Costs
Finally, we want to share a small breakdown of some of the trade show display costs you can expect so you can come up with a plan to limit or cut where needed for your budget. It is helpful to have this information when determining a rough budget based on your trade show cost calculator.
The show services account for approximately 19% of your overall trade show budget. This includes the logistics involved, like the assembly and disassembly of your trade show booth and warehousing and storage after the trade show.
The exhibit design accounts for around 10% of your overall trade show budget. During the pre-planning phase, make a list of all the features you want for your booth design. You can then price out each of these features and make adjustments when necessary. You also want to estimate how many years you think you can get out of your display. The average lifespan for trade show hardware when properly maintained is about five years.
Shipping and drayage costs add up to around 10% of your overall trade show budget as well. Shipping your trade show booth display can be quite costly and is something you need to consider early on in the planning process. In addition to shipping, you also have drayage, which is the unloading and management of your trade show freight.
The promotions you use account for about 5% of your overall trade show budget. This can be more or less, however, depending on what you choose to do. Keep in mind you have to add the costs for all pre-show promotions, literature, product demos, and giveaways.
Booth staffing and travel is around 20% of your budget's total cost. Your booth staffers are an integral part of your trade show success, so don't scrape too much off this budget. Include all travel, food, and lodging expenses.
Finally, your miscellaneous trade show display costs, including lead gathering and fulfillment materials, housekeeping, unexpected maintenance, and internet and Wi-Fi costs, account for approximately 5% of your budget as well.
ROI Calculation
Now let's take a brief look at ROI calculation to determine if your trade show event was a success.
Here is the ROI calculation formula:
Revenue &#; Investment
Investment
Cost Per Lead Formula is:
Cost of Show
Leads
Remember your trade show goals when it comes to calculating and estimating your trade show budget. It really does matter where you cut corners to save on your trade show display costs.
Trade Show Goals
- Generate at least 100 leads
- Build brand awareness by 20 percent
- Launch a new product
- Share a demo
- Gain media exposure
- Achieve networking
Discount Trade Show Displays: In Summary
So, to summarize. Buy used if you can and if your budget is smaller. Renting a booth is the next best cost-effective option to effectively use discount trade show displays and reduce costs for your business. You can also try to negotiate discounts and shop around for different material options.
With competitive price and timely delivery, getell sincerely hope to be your supplier and partner.
Be especially careful with the impact of repeating costs, like shipping costs, drayage, setup charges, etc. If your staff needs to be in a hotel for an extra day every time, that adds up quickly.
Do you need help making your exhibit look its best? If so, we can help. American Image Displays represents all major manufacturers, so we can create an exhibit to fulfill every wish you could have. For more information, call us at 800-676- or local at 425-556-, or [ protected].
Exhibiting can be a significant investment; you have to pay for your stand, shell scheme, hotel and travel - and that&#;s before you&#;ve even thought about furnishings.
If you don&#;t have much budget left when the time comes around, don&#;t despair. There are plenty of great value options to help make your money go further. Spend wisely and you can have a stand that looks a million dollars, whatever your budget.
So, what can you do?
Wall and Floor Coverings
With a basic shell scheme package, you&#;ll receive nothing more than a unit formed from bare, grey metre-wide panels. It&#;s a total blank canvas, so you&#;ll need to provide everything to transform it into an attractive stand.
For instant impact, start with the walls - but bear in mind that you&#;ll need to return the stand in the condition you found it. That means you can&#;t paint it or make holes in it. You can attach wall hangings with Velcro or, alternatively - if you don&#;t mind a DIY approach - cover the walls with MDF boards. These can be affixed to the stand with clamps.
With boards you can be completely flexible - paint them, wallpaper them, affix wall stickers or even hang pictures. This can work well if you&#;re going for a homely feel. Another low-cost way to change the appearance of your shell scheme is fabric. Create a tented look by draping fabric from the ceiling bars or hang curtains at the entrance - great for adding a little privacy. If you&#;re after a slicker look, you can still have custom-printed graphics on a smaller budget. Free-standing pop-up display stands and hanging banners are an affordable alternative and represent a sensible investment since they can be used again at other events.
Meanwhile, changing the colour of the floor helps to mark out your stand area. Carpet is the cheapest way to cover the floor. Go for something bold like orange or red to grab attention or, to create an outdoors look, opt for artificial grass - another great low-cost option.
Furniture
If you&#;re on a budget, it makes sense to hire furniture for your stand rather than buy items that will have to be transported and stored. An exhibition services partner will take care of delivery, removal and on-site support, with one price for up to a week&#;s use.
You&#;ll want your stand to look welcoming so having an area where prospects can sit down is a must. A smaller budget needn&#;t mean you&#;re restricted to boring classroom-type chairs. You can find striking designs in plastic and a huge range of colours. Choose mix and match rainbow brights to turn heads, pretty pastel shades to create a calm and soothing space, or clear perspex for retro chic.
If you want a more relaxed, casual vibe, opt for comfy seating, like coloured PVC blocks or beanbags. Alternatively, pool your pennies and get a statement sofa to really create a look for your stand - think, for example, of a white three-seater Chesterfield.
Tables can also act as centerpieces. Choose a design made from a natural material, such as wood, with an inviting texture people will want to run their hands over. Or opt for something that fuses different materials like glass and metal, which can be both stylish and good value.
If you have items you need to display, keep costs down by taking a basic 4ft or 6ft utility table and covering it with a cloth and branded table runner. To create a reception area, you can hire an inexpensive bow-fronted counter. Apply an adhesive graphic for a professional look.
For a more heavily branded interior, try custom printed furniture, which is likely less than you might think. The beauty of this kind of furniture is that it&#;s yours to keep after the show and can be used multiple times. What&#;s more, it folds flat, so it&#;s easy to store and transport.
Lighting and AV
Well-placed lights can really bring your stand to life - although you&#;ll need to make sure you have a plug socket on your stand (usually something you have to pay extra for). Use adjustable spotlights to highlight wall displays or a large free-standing lamp to create a living room-like set.
Hang a pendant lamp over a table to create a focal point or place LED strip lights beneath furniture to give a cool illuminated look. Fairy lights, festoon lighting, Chinese lanterns and imitation candles are also great ways to create ambiance at very little cost.
Another way to bring visual interest to your stand (and increase dwell time) is by incorporating a digital display. Hire an LED screen or save money by bringing a computer monitor from the office (Mac monitors always look stylish). Create a slideshow to serve as eye-catching artwork.
In Conclusion
A small budget can still give you big ideas. Use bold colours, lights and large statement pieces to set the overall tone, then accessorise - low-cost but effective set dressings include bowls of fruit, vases of flowers and pot plants. Now you&#;re looking good!
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