Check this Out: Learn how Pickcel can help in managing customer & order queues
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Circling back to another industry that can sell products with digital signs, the restaurants, bars, and QSRs are rapidly adopting this technology. The primary use case in this vertical is the digital menu board. Besides that, electronic displays are used to show order status and for general entertainment.
Also, educators can make their lectures and classes more interactive with screens. Learning can be improved at unimaginable levels, from explaining 3D structures to playing audio-visual content.
Besides healthcare, the education sector has also realized the importance of electronic signage. Schools, colleges, and universities now use screens for better information dissemination.
Related Article: Benefits of digital signage that make it an asset for the healthcare industry
Digital displays are now widely used to facilitate Telemedicine and Teleconsultation
Healthcare is one of the most recent industries to join the digital signage fan club. Hospitals looking for ways to maximize their returns are focusing on making the patient experience as seamless as possible.
Check this Out: How can digital signage help the transportation sector
Post the Coronavirus pandemic, electronic signs have found other applications as self-service kiosks and sensor-based temperature screening displays.
If you have ever been to the airport or railway stations, you must have seen the screens that display live vehicle status? These are called Passenger Information Display Systems (PIDS) . These are nothing but electronic signage. Airports, railway stations & bus stops use these screens to inform passengers about vehicle schedules, ETA, live traffic map of a city, and helpline numbers.
Top retail brands worldwide have used innovative AI- and AR-driven signage displays to offer their customers virtual try-outs. Advertising on high-resolution screens profoundly impacts consumer psychology.
Electronic signs are becoming indispensable in retail as a tool to advertise products and play in-store entertainment. There has been a sudden boom in experiential digital signage technology.
Here are some industries where digital signage is commonly used:
What are the benefits of digital signage?
Digital signage is a high ROI technology. While many business owners may fear that the cost of
ownership of these systems is too high, the truth is quite different. The returns build up
over time and makes these digital assets quite a value addition to any business.
Here are some benefits that you can expect from your investments:
#1 Drives higher engagement with your audience
When shoppers are engaged in your products or services, they will likely turn into loyal
customers. That's the reason most businesses ensure they provide their shoppers with all the
required information to feel comfortable.
Have you ever been to a store and circled looking for the sales guy? Didn't you always wish you
had the information about the product without asking for it?
Customers want to be self-reliant. With electronic signage in place, you can show digital product
catalogs, product availability, prices, discounts, membership plans, and other relevant
details. An interactive display can let the customer browse their favorite products and make a
conscious decision.
These are the modern ways of building engagement with your customers.
#2 Expand your territory
Globalization has made businesses more flexible. You could be sitting at a beach house in
California and managing your clothing stores in China, the UK, and Australia.
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Imagine if there was no digital display technology. You would have to hire separate designers,
separate printing & advertising teams for every different location! That is anything but feasible.
Digital display solutions are the best when it comes to branding since you can update content
across unlimited screens in a matter of minutes. For instance, if you have different branches at
several places, the displays will ensure consistency in the system.
The cost and time of publishing content are also significantly lower.
#3 Enjoy wider reach and engagement
The benefits and significance are not just limited to in-store facilities. Electronic signage
displays will help you attract a more extensive audience and viewers. For starters, digital
displays are high resolution and can be viewed clearly from a distance. They also catch attention
faster than traditional signboards.
Related Article: Tips to make your outdoor digital
signage stand out
#4 Easy and convenient to handle
Customers' requirements and preferences change regularly, so you can never stick to a single
plan. One of the key benefits
of using digital signage is using the displays according to your convenience.
For instance, if you own a restaurant or hotel, you need to change the pricing every now and
then. The traditional menu board method does not allow you to make rea- time changes which can
decrease the efficiency.
However, digital signage makes it quick & simple to update any content. Software like Pickcel
also allows scheduling content for auto-publish at a specific time.
#5 Leave a lasting impression
It is human nature that our memory tends to retain video & image elements more than textual ones.
It is vital to give your customer something to provoke their purchase intention.
Digital signage broadcasts your message effortlessly. When customers see an ad on a digital
billboard, they're more likely to remember it when shopping for something similar. The mix of
engaging content, vibrant graphics, and dynamic movement makes digital signs perfect for marketing
and promotional activities.
#6 Make wait-time comfortable
Customers waiting in a store often seem unhappy because idle time feels wasted and can lead to
frustration. However, if those same customers are entertained with engaging content, like a
popular music video on the store's displays, their waiting experience becomes enjoyable. They
might be seeing the video for the first time or finally finding a moment to watch it.
Long lines can negatively affect the shopping experience. By using digital signage to entertain
and engage, you can make wait times feel shorter and keep your customers satisfied
Besides improving the retail experience, digital signage can also help
tackle patient queues in hospitals and clinics.
#7 Powerful analytics to make right decisions
By integrating analytics systems, you can maximize the benefits of digital displays.These smart
systems offer valuable insights into customer engagement, showing you which products or services
are most popular, tracking sales data, and suggesting areas for improvement. Pairing your screen
software with Business Intelligence (BI) tools can unlock powerful insights to inform your
business strategy.
For a workplace to be truly productive, there needs to be effective communication and smooth coordination among employees. There must be a good flow of information from management to staff and vice versa, and everyone must always be on track with project goals and milestones.
This begs the question: how well do you communicate with your employees? It may come as a surprise, but plenty of companies still use traditional methods of Post-it memos or correspondence to relay information.
In a corporate setting where things can get busy and hectic, you need to adopt a quick and easy way to reach your employees and communicate information to them. That's where digital signage comes in.
With corporate digital signage, internal communication becomes streamlined and efficient. Internal signage is a powerful tool for internal communication, helping you deliver information in real-time, easily and effortlessly keep your personnel updated, improve company culture and employee achievements.
Why Use Digital Signage for Internal Communications
Digital signage software serves a wide range of purposes. It can inform, educate, and engage, making it a worthwhile addition to your internal communication approach.
Workplace digital signage allows you to deliver internal communications content to your personnel in real-time without relying on them having to open emails or connect to the Internet to view your message. And with their dynamic digital displays and lively visuals that are hard to ignore, you can ensure that you're able to get your message across to its intended audience.
Digital signage isn't only meant for urgent alerts or important office space announcements, though. They can also be used to improve employee engagement and job satisfaction. Simple things like welcoming new team members, recognizing high-performing employees, setting company goals for new company milestones, or displaying a birthday greeting for celebrants can go a long way in letting employees know you value them.
You can even display entertaining content, social media posts, informational videos, company news, and other training resources to encourage learning and skill-building in your workplace. All these lead to highly engaged employees who are 17% more productive and can drive 21% more profit for your business.
Ways to Use Digital Signage for Employee Communications
Now that you know why you should utilize digital signage for internal communications, let's move on to how you can get started. There are many ways to adopt internal communications digital signage into your workplace. Here are a couple of ideas.
Company Newsletter
If your company is sending out weekly or monthly newsletters to your team, then you know through your click rate data that most of them don't bother opening your emails. It might be time to change your approach of spreading company news and convert your newsletters to digital newsletters instead.
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Display your company newsletter content on digital signage screens positioned in multiple high-traffic areas throughout your office. Covering multiple locations will help you reach a wider audience and get your commercial messaging across more effectively.
Company Performance
Employees want to know that their efforts are helping your company grow and achieve its goals. Use your internal communications digital signage to inform them of your performance metrics by displaying sales figures, profit, and other KPIs.
Stats that show good company performance will validate the work your personnel is putting in and boost employee morale. But if your performance has been less than satisfactory, being transparent to your personnel can motivate them to change their strategies or work harder to help you succeed.
Emergency Alerts
In the event of an emergency, such as a fire, active shooter situation, or natural disaster, you and your employees need to act fast and get to safety. Digital signage for corporate communications comes with emergency alert features that allow you to deploy emergency alerts quickly, giving your employees enough time to respond.
These features don't only come to play when there's an active emergency situation, though. You can also use digital signage for internal communications to facilitate emergency preparedness, instructing your personnel on what to do in case of an emergency or informing them of where they can find the nearest fire exits.
Let your workforce know that you value them by recognizing their hard work and accomplishments on your digital screens &#; whether it be an &#;employee of the month&#; feature or a thank you message for your top-performing staff.
Not only will this boost their job satisfaction and sense of fulfillment, but it will also motivate your employees to perform well and exceed expectations.
Employee Recognition
Let your employees know that you value them by recognizing their hard work and accomplishments on your digital screens &#; whether it be an &#;employee of the month&#; feature or a thank you message for your top-performing staff.
Not only will this boost their job satisfaction and sense of fulfillment, but it will also motivate your employees to perform well and exceed expectations.
Fun Trivia
Digital signs for internal communication shouldn&#;t be all about data or work-related information. You can also use them to entertain your employees and encourage them to socialize with their coworkers. Consider asking trivia questions in your displays that will initiate a conversation and get your employees thinking.
Health Information
You can use your internal communications digital signage to help keep your workplace a healthy and safe environment for your personnel. Deploying health information, such as handwashing and sanitizing reminders, diet tips, stress-relief practices, or exercises to reduce work-related pain, can educate your employees on how to take charge of their health and wellness.
Industry News
Keep your employees up-to-date on your industry by displaying company news, trends, and statistics on your internal communications digital signage. You can stream RSS feeds of popular news articles online or create content to show interesting developments in your field.
Meeting Room Signage
If your office meeting rooms are always booked and finding a free schedule ends up becoming a competitive game of tug of war, we'll be the first to tell you that you absolutely need meeting room digital signage.
Displaying ongoing meetings and their durations right outside your board rooms informs the team of what's going on and when which in turn can streamline and ease the booking process.
Motivational Quotes
There will come a point when your employees will feel unmotivated or unproductive. But sometimes, all they need is a small boost to motivate them to keep going and carry on with their tasks. Use your digital signage for internal communications to boost motivation and productivity by displaying quotes and sayings that your employees can relate to.
New Employee Welcoming
Starting a new job can be an overwhelming experience for new team members. You want to make them feel welcome in your company the moment they set foot in the office. Consider displaying a heart-warming welcome message on your digital screen. They will appreciate the gesture, which in turn will encourage engagement and retention.
Noticeboards
Studies show that employees that feel connected to their organizations are 20-25% more productive. How do you facilitate that connection you ask? A simple solution is to put up a noticeboard.
You can leverage your digital bulletin boards to provide your company members with reminders, lunch invites, company celebrations, etc. Or allow them to send in their inputs to be displayed on screens.
Policy Changes
Companies usually send their employees memos to alert them of any changes in corporate policies, procedures, or initiatives. But the harsh truth is that no one actually reads them.
Internal communication digital signages provide you with a more engaging and effective way of making announcements about updates in internal policies. Use dynamic displays to deliver critical information that affects everyone in the organization. Additionally, consider utilizing digital signage for employees' to-do lists, ensuring important tasks are visible and accessible to all staff members.
Social Media Feeds
Customer feedback contains valuable information that can tell you how your company is being perceived outside the four corners of your office. They make powerful and convincing arguments that reveal what you're doing right or what you need to improve on.
Consider streaming social media feeds on your digital signage for employee communications, including during employee orientation, to ensure your employees become more aware of public opinion about your company.
Training Videos
Provide your employees with the resources they need to build their skills and improve their performance anywhere they are in the office. Digital tools can be used to display training videos and educate your team members on the spot without them having to block two hours off their schedules to attend a seminar or lecture.
Upcoming Events
Do you have an upcoming corporate event or celebration that you want your employees to attend? Use your signage for internal communication to remind them of the occasion. You can build anticipation by displaying countdowns, providing the event details, or letting your employees know what's in store for them at the event.
Workplace Hazards
To promote workplace safety and prevent accidents and injuries in the office, you can use your digital signage for internal communications to alert employees of any specific hazards. You can even go as far as providing guidelines to help them stay safe in hazardous areas in your workplace, such as the manufacturing room or high-voltage areas.
Adopt Digital Signage in Your Workplace
Effective communication is crucial to your organization's productivity and success. It's about time for you to ditch traditional internal communications channels for digital signage. With dynamic displays and engaging content that your personnel can't ignore, digital signs can help you relay information and boost engagement much more effectively.
Incorporate digital signage into your workplace today. Start a digital signage free trial with Rise Vision's powerful software!
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